Pensacola, Fla. (February 7, 2023) – Fiesta Pensacola is excited to announce three new partnerships for the 2023 event and festival season: Coca-Cola United, Blue Chair Bay® Rum and International Paper.

Fiesta recently signed an exclusive deal with the Pensacola Coca-Cola Bottling Co., a division of Coca-Cola Bottling Company United, for their products to be the official soft drinks of all Fiesta events and festivals including the Pensacola Crawfish and Seafood Festivals, two of the city’s largest food and music festivals each year. 

“This partnership is a big win for our organization,” said Bridget Middleton, Executive Director of Fiesta. “Having Coca-Cola products at our events will level up beverage sales, which Fiesta solely manages, at our events. A huge portion of income at our festivals comes from beverage booths, and we know having Coca-Cola products available will make a difference for us and the community.”

Blue Chair Bay® Rum, Kenny Chesney’s signature brand, has just become the exclusive and official rum of Fiesta for 2023. Festival attendees can expect premium rum drinks at the cocktail booths and an overall island vibe at every event now that Blue Chair Bay® Rum is part of the Fiesta team. As referenced on their website: ‘Blue Chair Bay® Rum was born on the beach with every drop made in the Caribbean. The company is fully owned by Kenny Chesney. Chesney himself worked with one of the world’s great master blenders, Mike Booth, to create the blends.’ Fiesta is excited to partner with this exceptional brand.

Fiesta is pleased to announce International Paper as the new presenting sponsor of the Children’s Treasure Hunt, scheduled for Saturday, April 1. This free community event is fun for the whole family in historic downtown Pensacola. Families receive free lunch and refreshments, entry to the Pensacola Museum of History, a scavenger hunt, arts & crafts, games, and prizes. 

“International Paper is thrilled to be supporting Fiesta Pensacola in bringing quality activities to our community,” said Whitney Fike, International Paper Regional Communications Manager. “As a free community event, the Children’s Treasure Hunt supports an IP signature cause, children’s education, that allows participants to learn about our community’s history.”

If you are interested in partnering with Fiesta or sponsoring any of our events or festivals, please contact us at 850-433-6512 or visit our website www.fiestapensacola.org.