March Madness Comes to Pensacola in 2021

by Katie King |


March Madness Comes to Pensacola

Earlier this month the Sun Belt Conference announced a five-year partnership with Pensacola Sports, Escambia County, Visit Pensacola and the Pensacola Bay Center to hold the 2021-25 Men’s and Women’s Basketball Championship Tournaments in Pensacola.

On behalf of Pensacola Sports, EW Bullock worked hand-in-hand with the Sun Belt Conference officials on a public relations campaign to organize the press conference surrounding the big announcement.

A media alert was sent out to all news and sports media within the Pensacola-Mobile DMO announcing the press conference, as well as a press release that was distributed regionally immediately following the conference. In addition, EW Bullock also worked with officials from Pensacola Sports, Visit Pensacola, and Escambia County government to help formulate the run of show, speech content, media management at the event, and content creation for a press kit to distribute at the conference.

The announcement was major news for our area and the press conference was covered by regional television, newspaper, and radio media organizations.


Check out the coverage here:

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