Be Storm Ready With Natural Gas

The beginning of Hurricane season presents the perfect opportunity for Pensacola Energy to remind potential customers that natural gas works, even when there’s no power. EW Bullock developed an integrated, omni channel campaign to deliver the message through a variety of tactics.

First, we maximize all of Pensacola Energy’s owned channels and share the message via PensacolaEnergy.com, their GreenPower eNewsletter, bill inserts and on their social media channels.

The message is then amplified with a media campaign that includes the following elements:

Digital Advertising
• Programmatic digital display advertising
• Home page takeover on weartv.com

E-mail Marketing
• E-mail targeted to 25,000 Escambia County homeowners

Television
• Broadcast TV
• Cable
• OTT

Print Advertising
• Magazine advertising
• Newspaper advertising

Radio Advertising

Outdoor Advertising
• Digital outdoor billboards
• Poster panel showing

This annual campaign, layered with Pensacola Energy’s ongoing campaigns touting the value of natural gas has proven to drive results in the form of phone calls and emails with requests for new natural gas service.

Pensacola Energy offers rebates of up to $3,000 when customers convert to natural gas. These rebates provide a measurable outcome to determine how much demand we are creating for natural gas service.

Digital Advertising

 Home page takeover on weartv.com

Television

Print Advertising

Outdoor Advertising