The 2025 Sun Belt Conference (SBC) men’s and women’s championship games once again brought high-energy basketball action to Pensacola, creating an unforgettable experience for fans and visitors alike. This year’s event shattered attendance records, drawing the largest crowds in over a decade. EW Bullock was proud to collaborate with Visit Pensacola and Pensacola Sports to market and promote the seven-day event, achieving strong community engagement and excitement.

Congratulations to Arkansas State Women’s Basketball and Troy University Men’s Basketball on their victories!

Visit Pensacola and Pensacola Sports pulled out all the stops with marketing and public relations efforts, promoting the championship through a mix of traditional advertising, digital campaigns, and creative street-level activations. Downtown Pensacola embraced the basketball fever, welcoming fans with city streets adorned with event branded banners and sidewalk decals. Sun Belt officials transformed the Bay Center into a true tournament atmosphere, complete with eye-catching displays celebrating each participating team.

Beyond the buzz, the championship delivered a strong economic boost to the region, attracting thousands of visitors and generating significant spending in local businesses, hotels, and restaurants.