Polar Bear Plunge

Pensacola Beach

These hearty souls literally dove into 2020 at the Pensacola Beach Polar Bear Plunge. More than 400 revelers of all ages, many in costume took a chilly dip at Paradise Bar & Grill to mark the New Year.  Hundreds more of their family and friends were on hand to watch the spectacle. Our t-shirt design for this year was a big hit!  Check out photos of the frivolity below.