Outperforming Corporate and Industry SEM Benchmarks

by Leslie Perino |Leslie@ewbullock.com


Outperforming Corporate and Industry SEM Benchmarks

EW Bullock manages an ongoing SEM campaign for Centennial Imports – Mercedes Benz of Pensacola that consistently outperforms performance industry benchmarks and metrics set forth by the brand.

Target audience: Prospective new and pre-owned luxury car buyers located within 50 miles of the Mercedes Benz of Pensacola and competing local dealerships.

Campaign timeframe: January – December 2019

Campaign objective: drive qualified traffic to https://www.mbofpensacola.com/


KPI #1 – Average cost per click (CPC) under $1.00

Automotive industry benchmark – average CPC of $2.46

Mercedes Benz corporate benchmark –average CPC of $2.70

Mercedes Benz of Pensacola – average CPC of 86¢


KPI  #2– Click Thru Rate of at least 4%

Automotive industry benchmark – average CTR of 4%

Mercedes Benz of Pensacola New Car ads – average CTR of 4.64%

Mercedes Benz of Pensacola Pre-owned Car ads – average CTR of 7.63%


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