Mask Up, Escambia!

Escambia County – Emergency Management

Alarming rises in the number of COVID-19 cases in younger populations prompted Escambia County to initiate a public awareness campaign encouraging residents and visitors to “Mask Up!” EW Bullock pitched a multi-channel media plan targeted to 25-34 year-olds and was selected to execute the buy. The program required a quick turn-around, with approval and launch all within the same week.

The comprehensive campaign runs the month of July and covers the following channels:

•Print
• Broadcast Radio
• Digital Radio
• Broadcast Television
• Cable Television
• OTT
• Social Media
• Digital Display
• Email Marketing
• Native
• Outdoor

The work was fast and furious, but a lot of fun. Special thanks goes to Escambia County’s Public Information Office team for being great work partners. Their team also provided the eye-catching creatives and worked to supply the dozens of sizes and formats needed in a very short time-frame.

Here are a few highlights from the campaign: